I think this advert really captures what i’m trying to do. It’s creative, fit for purpose and uses various different elements to convey it’s message. I think perhaps using different visual approaches when sending your message could be a good idea as it allows you to engage with the audience and through the changing media it keeps you hooked on what’s happening, also they seem to be leading you somewhere, through the narrative and visually, keeping you curious as to what’s coming next. Obviously this has been produced for a specific target audience, however, I think it can appeal to a wide range of people through the unique quirky elements it displays.
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